Annapurna Case Study Questions:

1. What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to Prahalad?Do you agree with this position?

The NGO’s serves as the tunnel/way between the poor and government corporations. For me, they are very important because they serve as a representative of the poor people.

2. According to Rekha Balu of Fast Company, "poor people ... can become just as discerning about brands as rich customer". Do you agree with this statement? Is this applicable in the Philippines?

 I definitely agree with this statement because I believe that we are all equal and we have the freedom to do and be who we want to be.

3. What is the nature of the breakthrough of K15 Technology in your own words?

 K15 Technology is about protecting iodine salt from the environmental conditions that may lead to the disappearance of salt.

4. What are the issues/difficulties in branding something like salt according to Vishal Dhawan?

People will ask the quality and the brand of that salt.

5. Why is the Annapurna evolution necessary according to Vishal Dhawan?

 Because it will help the company build more trust and quality work/relationship with their clients and that’s the most important thing.

6. What would the nature of the "differentiator" for Dr. Amitava Pramanik?

“Differentiator” is being unique from others. Your product is stand out amongst everybody else.

7. What is the effect of advertising for the marketing strategy for Annapurna with K15?

 Of course, it helps the company increase its sales because more peope will know about it.

8. What are the innovations of HLL with regards to transporting salt?

by rail transportation in delivery.

9. What is Project Shakti and what are its goals?

Project Shakti is a department that aims to give opportunity for BOP markets to expand their scope/market. It has four main goals:

·         Increase their reach to the market,

·         Attempt to increase awareness,

·         Change attitudes regarding usage of the various product categories

·         Catalyze rural affluence hence drive growth of the market.

10. How would you imagine SANGA, an "e-tailing program for daily ordering and delivery"? If you were its designer how would you describe it?

Well, I will develop it into a more advance system like in our thesis. We are proposing an ecommerce ordering system.

11. Project Shakti caters exclusively to men. There have been requests for men to becomeShakit dealers but HLL turned them down. If you were the decision-maker, would you allow men to become Shakti dealers? Why?

 Of course because I believe in equality for all and I’ll give a chance to everybody.

12. What is i-Shakti? As an IM student how can you improve i-Shakti?

i-Shakti, an internet based transaction where you can access information. I’ll make it more easy to use and give it more special features.

13. HLL's would-be competitors decided to have a watch-and-wait policy. If you were a would-be competitor for HLL would you decide to get into HLL's market? Why? How?

Yes because I know that it will help the company and give my best shot to give a good quality products and services.

14. Should HLL keep their K15 technology proprietary? Why?

 Yes. It would be helpful for everybody.

15. Do you think a program like Project Shak

ti would succeed in the Philippines? What do you think would be some of the anticipated difficulties?

Yes! Because it is needed in a country especially in the Philippines because it’s for the greater advancement and convenient of the people.